cornerstone illustrations / marketing design
Our marketing team created a series of “cornerstone” landing pages, that were made up of long-form informational content about nonprofit fundraising. To help break up the walls of text, hand-drawn digital illustrations were created with a focus of translating some of the main text concepts into bright, color icons that broke up the content on the page. The images were hand-sketched by members of our team, and were then digitized and colorized using Procreate on an iPad Pro.
This work is the property of GoFundMe, Inc. and displayed here with its permission.