donut madness / social media campaign
We were big donut fans at CrowdRise, so we decided to use the format of March Madness to decide on the best flavor of donut once and for all. For this campaign, we utilized the poll function in Instagram stories, comments on Instagram photos, and votes via Twitter to determine the donut champions week by week. The result was cross-platform social media participation and fun engagement that created positive association with our brand.
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