white elephant / instagram story campaign
To get our Instagram followers in the holiday giving spirit, we created an interactive experience on Instagram stories that lasted throughout the month of December. The goal of the campaign was to turn a traditional “white elephant gift exchange” on its head, by using the poll function in Instagram stories and allow followers to “choose their own adventure” by selecting which gift they would like to open or keep. The result? Follower engagement and a winning gift of an invisible scarf.
This work is the property of GoFundMe, Inc. and displayed here with its permission.
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